LA Wildfires 2025: Resources for Those Affected + How You Can Make a Difference
🌎❤️
As I sit down to write this post, I truly don’t know where to begin.
It’s been an unbelievably heartbreaking two weeks—weeks that have left all of us in shock, struggling to grasp the sheer magnitude of what’s happening. The LA wildfires have torn through our community, leaving destruction in their wake. My heart aches for the families and individuals who now face this unimaginable pain. It’s hard to put into words the hurt, loss, and devastation that’s so deeply felt right now.
In the midst of this heartbreak, I’ve been in awe of the strength and resilience that has emerged. Our community has come together in a way that’s nothing short of extraordinary. Neighbors helping neighbors, strangers offering support, and our firefighters and first responders giving their everything & more. It’s a reminder of just how powerful we are when we stand together. Los Angeles has truly shown itself to be the city of angels.
As resources continue to pour in, it’s becoming almost impossible to keep track of them all. So, I’ve put together a comprehensive list of everything I’ve found helpful and am sending to my loved ones. I will continue to update this list as new resources become available.
Pali Strong ❤️💪
RESOURCES
+ Visit the LA Fire Mutual Aid Resources’ interactive map to view all sorts of aid types and resources available near you… OR view this spreadsheet.
+ The LA Fire Forum is a centralized resource source that is continuously updated.
+ If you've lost vital records such as birth, death, or marriage certificates due to a fire, the California Department of Public Health (CDPH) - Vital Records office can help you obtain replacements. Contact them at (916) 445-2684 or use their online portal to request copies.
KEEPING UP WITH THE FIRES
+ Register your phone number with Alert LA County to receive emergency mass notifications.
+ Download the app WATCH DUTY to stay updated on real-time wildfire information, evacuation alerts, and safety resources in your area.
FREE CLOTHING & MORE FOR THOSE AFFECTED…
+ Beau Lawrence, founder of the brand Ace Rivington is offering free clothes to people who lost their homes in the fires. Email beau@acerivington.com
+ Credo Beauty is assembling free beauty care packages for store pickup. Sign up HERE and you will receive an email when they are ready.
+ ColourPop is donating product to organizations serving the community. If you’re involved in a local organization that is looking for goods for donations, please contact social@colourpop.com
+ Paige is offering 50% off any new product in-store and two free pairs of jeans and two tops to those impacted by the fires. The free jeans and top are chosen from select styles and ID or proof of residency is required. The discount is currently valid at all SoCal locations.
+ TravisMathew is offering 40% off at Topanga, Century City, & Del Amo location and is working to prepare free product distribution at Topanga & Century City locations.
+ Grace Lee Designs is gifting people who have lost their homes a Resin Ring and Resin Pod Necklace. Email contact@gracelee.com with LA Fire in the subject line with your name, phone number, and email address. They’ll send a follow-up email with the location from which to pick up the set.
+ Choose up to 3 grooming products free from Supply for free HERE.
+ Merit is replacing items lost in the fires if you reach out to them via Instagram DM or email hi@meritbeauty.com with your previous order number/information.
+ The Free People in Santa Monica (1720 Euclid St Santa Monica, CA 90404) is providing new clothing, shoes, and body care supplies to those impacted Saturday, January 18th - Monday, January 20th from 8AM-5PM.
+ Sign up for the upcoming Reformation & Doen donation drives HERE.
+ Email giveback@madebygather.com for a free small kitchen appliance from Beautiful by Drew.
+ Great Jones is donating kitchenware via THIS form.
+ MAREA is donating clothing. Fill out THIS form.
+ DM Facile on Instagram for a free self-care kit.
+ DM a.l.c. on Instagram for a clothing package.
+ DM Z Supply on Instagram for women’s clothing.
+ Lalo will replace lost baby/kids’ products. Fill out the form HERE.
+ Fill out THIS form for baby formula from bobbie.
+ Kyte Baby is giving baby/kids’ sleep bags and sleepwear. Fill out the form HERE.
+ Cybex is donating strollers and car seats via THIS form.
+ Baby Letto is donating cribs. Send an email to info@babyletto.com.
+ Artist, Asher Bingham is graciously offering drawings of lost homes for free.
+ Shutterfly is offering free prints, photo books, & more. Call 1-888-760-9535.
+ View MORE brands providing products to families impacted by LA fires.
FOOD
+ The Infatuation’s list of restaurants offering support for those impacted by the fires.
+ LA Eater’s list of L.A. restaurants offering free meals and relief during the 2025 fires.
+ Time Out’s list of L.A. restaurants offering free meals to any fire evacuees.
+ Instacart is waiving delivery fees on groceries and other essential items on orders of $10 or more in LA.
SHELTER & HOUSING
+ Text “SHELTER” and your ZIP code to 43362 for the nearest open shelters.
+ Find furnished leases in Los Angeles HERE.
+ View leases in Los Angeles HERE.
+ Find furnished leases right outside Los Angeles HERE.
+ In partnership with 211 LA, Airbnb is offering free temporary housing for residents displaced or forced to evacuate due to the recent wildfires. Fill out THIS form to receive availability information.
TRANSPORTATION
+ U-haul is offering 30 days of free self-storage to victims across SoCal. Click HERE to find a participating store near you.
+ Uber and Lyft are both helping evacuated residents by providing free rides to shelter locations. Redeem the promo code “WILDFIRE25” in the wallet section in the Uber app for a free ride (up to $40) to a shelter location. For two free Lyft rides (each up to $25), use code “CAFIRERELIEF25.”
+ DM lugg on Instagram and they’ll help you move your things for free!
CHILD CARE
+ Students from two fire-damaged Pacific Palisades elementary schools return to class Wednesday at new locations: Palisades Charter at Brentwood Science Magnet and Marquez Charter at Nora Sterry Elementary. Details on other schools that are resuming classes at a different school can be seen HERE. Additionally, Governor Newsom has issued a response allowing students to attend schools outside their districts. Read more HERE.
+ Contact afterschool@ymcaLA.org to learn more and sign up for FREE childcare at a YMCA near you.
+ Project:Camp is popping up camps around Los Angeles offering child daycare in a fun and safe “camp” environment.
+ The County of Los Angeles Departments of Parks & Recreation are also offering day care camps that provide child care for families affected by the fires. From January 13 to 31, 2025, youth camps for ages 5–12 will run Monday to Friday from 8 AM to 5 PM, and teen camps for ages 13–17 will run from 8 AM to 7 PM, with breakfast, snacks, and lunch provided daily, plus supper for teens. For camp locations and to register, click HERE.
ANIMAL CARE
+ Evacuating with animals large or small? Click HERE for shelter options. Please be sure to check for availability ahead of time.
+ VCA Animal Hospitals are offering free boarding for evacuated animals.
+ The Animal Legal Defense Fund is offering additional resources for those affected by the wildfires.
+ The Pasadena Humane Society, Canine Rescue Club, and the Labelle Foundation are other organizations doing great work to help animals affected.
+ Petco is providing a free locator service to help families reunite with pets missing due to the fires. If you’ve lost or found a pet, register online with Petco Love Lost.
FINANCIAL AID & INSURANCE
+ California Insurance Commissioner Ricardo Lara has issued "a mandatory one-year moratorium on insurance non-renewals and cancellations" for ZIP codes in areas directly affected by the Eaton and Palisades fires.
+ Click HERE to review helpful guides provided by the California Department of Insurance before making an insurance claim.
+ Read the step-by-step guide for making an insurance claim.
+ For those who have lost businesses, apply for a SBA (Small Business Administartion) disaster loan HERE.
+ FEMA (Federal Emergency Management Agency) is providing support to Los Angeles wildfire victims through grants to help cover uninsured or underinsured essential expenses and critical needs, including temporary housing, home repairs, and replacement of vital personal belongings.
Start by documenting damages, taking photos and videos before making any repairs, filing insurance claims promptly, and keeping receipts for any temporary living or repair costs. Some credit cards provide purchase protection for up to 120 days, covering damage, theft, or loss of new items. Check if you qualify.
Additionally, President Biden has announced that those impacted are going to receive a one-time payment of $770, “so they can quickly purchase things like water, baby formula, prescriptions.”
To apply online, visit DisasterAssistance.gov to submit an application. To apply via phone, call the FEMA Helpline at 1-800-621-3362. Or, you can download the FEMA App for mobile devices to register and track your application.
If you have insurance, start by filing a claim with your provider, as FEMA cannot duplicate benefits for insured losses. Be ready to share details about your losses, insurance coverage, proof of identity, and occupancy. Apply as soon as possible, as there are deadlines for disaster assistance applications.
HEALTH & SELF CARE
+ Some mental health professionals are offering their service pro bono. Sign up for free therapy HERE.
+ Headspace has rounded up free guided meditations for anxiety, grief, crisis support, and more.
+ GoodRx is providing free online healthcare provider visits through GoodRx Care for affected LA area residents that can be used for routine medical conditions or to refill essential medications that were lost or damaged in the fires. This service is available online, and Los Angeles residents can use the code LA-GOODRX-CARE to access it.
+ Hair stylists in Los Angeles have put together a list of salons offering free hair washes. Be sure to contact the salon in advance to schedule an appointment.
+ Smile Buds is offering free retainer replacements for those who lost theirs in the fires. Contact them at 323-825-8558.
+ NOTE: It’s best to stay indoors as much as possible with windows shut due to extremely poor air quality, which can be tracked HERE. Use HVAC filters (MERV 13 or higher) and run air cleaners on high in occupied rooms. Clean filters regularly and check indoor air quality with a monitor. Remove shoes at the door and wipe pets' paws to prevent ash contamination. Wash vegetables thoroughly and cover garden soil or replace the top layer after the smoke clears. Not all masks are created equally, but something is better than nothing— It is advised to wear K-95 masks when outdoors.
+ Fill out THIS form for free N95 masks.
+ Free N95 Masks Available Now At All Los Angeles Public Libraries, Los Angeles Recreation Centers and Senior Centers. Click HERE to find your nearest library or HERE to find your nearest Recreation Center/Senior Center.
HOW TO HELP FROM AFAR
SHOP BRANDS THAT ARE DONATING PROCEEDS TO THE CAUSE
As the LA wildfires continue to impact communities, an overwhelming number of brands and companies are stepping up to make a difference by donating all or a portion of their proceeds to causes supporting those affected.
+ Josie Maran launched Beauty Together, a fund bringing together beauty brands, businesses, and creators to support families and small businesses impacted by the LA fires. Brands part of the initiative are included HERE.
+ Clare V. is releasing a hat and a T-shirt with “Los Angeles, Je t’aime” (“Los Angeles, I Love You”) printed on it to fundraise for the fire victims. All proceeds from the sale will be donated to the Red Cross.
+ Starting Monday and through Jan. 26th, 100 percent of Cotton On Foundation funds collected in the United States (both online and in-store) will be donated to Project Hope.
+ The Tribe Together Tote is designed by the brand Jacquie Aiche to support wildfire relief efforts and to symbolize the endless love for LA.
+ Frances Valentine is donating 100% of Canvas Heart Easy Tote proceeds to LA Wildfire Relief and Rescue.
+ Grace Lee Designs is donating all proceeds from the sale of their Bangle Collection to the LA Fire Department.
With so many businesses joining the effort, the list keeps growing, and it can be hard to keep track of them all. But here's the good news—by shopping with these brands, you can contribute to relief efforts even from afar. So keep an eye out for those giving back, and make sure to support them when you can. In the meantime, here are a few businesses you can shop to help make an impact.
FINANCIAL DONATIONS
Where to Donate to Support Families and Individuals Impacted by the Wildfires:
+ Baby2Baby —Additionally, donations made to Baby2Baby through THIS link will be matched by YSE Beauty, up to $50,000.
+ GoFundMe Donate to Those Affected by the California Wildfires
WHERE TO SEND DONATIONS
+ Moms Helping Moms is an AMAZING effort to match moms who have been impacted by the fires with other moms who have clothes, gear, or toys they can donate/send.
+ Drive date is TBD but you can fill out THIS form if you want to ship donations to LA from other states.
SHARING INFORMATION
Simply sharing resources you come across can make a huge difference for victims of the LA fires. With so many new tools, updates, and support options emerging daily, it’s easy for families in need to miss valuable opportunities. By passing along information—whether it’s about grants, housing & other resources, or essential services—you’re helping to bridge the gap and ensure that vital aid reaches those who need it most.
While this tragedy has tested us, it’s also shown the unbreakable spirit of our community. Together, we can rebuild stronger, supporting one another every step of the way.
This is such a helpful resource round-up. Thank you for organizing! I want to also add a link to a directory specifically for Black families displaced by the fires: https://docs.google.com/spreadsheets/d/1pK5omSsD4KGhjEHCVgcVw-rd4FZP9haoijEx1mSAm5c/edit?gid=0#gid=0
This is such an amazing roundup, thank you for sharing!!!